Design

Tape Packaging Insert

Tape packaging insert from a 3M brand in the 1960’s. Cellophane itself is a cellulose (plant material) film and is not necessarily seen in modern office tape.

This is a Rocket Brand coated cardboard cellophane tape label from the company 3M back when they included Minnesota Mining and Manufacturing Company in their logo. According to O’Reilly, this logo use began in 1961: “With the new logo design comes a standards manual that contains four approved variations of the logo. This one is based on the geometric paintings of the Dutch artist Piet Mondrian.”